STRATEGY
By immersing myself in culture, online and off, I uncover tensions, motivations, and opportunities that sharpen positioning and spark cultural relevance.
I push brands to consider where they truly belong and bring a human dimension to data. The result? Brands that don’t just reach people, but resonate with them—and move business forward in the process.
Focus
BRAND STRATEGY
BRAND POSITIONING STRATEGY
CREATIVE STRATEGY
CULTURAL STRATEGY
CONSUMER INSIGHTS + RESEARCH STRATEGY
ENGAGEMENT STRATEGY
work
work
University of Rochester: For All By All
Nutrafol: Keep Growing
Brooklyn Nets: From Brooklyn With Love
American Express Founders of Change
reach me
While my primary focus is commercial advertising, my expertise has been applied to a range of creative projects and my skill set is always evolving.