STRATEGY
By immersing myself in culture, online and off, I uncover tensions, motivations, and opportunities that sharpen positioning and spark cultural relevance.
I push brands to consider where they truly belong and bring a human dimension to data. The result? Brands that don’t just reach people, but resonate with them—and move business forward in the process.
Focus
BRAND STRATEGY
BRAND POSITIONING STRATEGY
CREATIVE STRATEGY
CULTURAL STRATEGY
CONSUMER INSIGHTS + RESEARCH STRATEGY
ENGAGEMENT STRATEGY
work
work
■ Brooklyn Nets—From Brooklyn With Love
Turning a Digital Series into a Platform for Real Impact
Brooklyn’s food culture is its heartbeat—a rich blend of traditions, flavors, and stories. But beyond the celebrated restaurants and bustling markets, another reality exists: 62% of Brooklyn residents struggled to afford basic groceries in the wake of COVID-19. Here, food isn’t just about what’s on the plate—it’s about access, history, and identity.
The Challenge
In 2020, the Brooklyn Nets needed to reinforce their role as more than just a sports team.
Insight: Even when people can’t afford quality food, they still care about what they eat.
Strategy: Food as a Lens for Culture and Community
The digital series, From Brooklyn With Love, spotlighted Black and Brown restaurant owners and the intersection of food culture and food insecurity. While the borough is home to some of the most celebrated chefs, it’s also home to families struggling to put meals on the table.
At P.S. 399, a school just 20 minutes from Barclays Center, over half of the families lived below the poverty line despite being employed. Their reality underscored an important truth.
Episode 4 featuring Chef and sustainable food advocate Christa Lynch.
From Brooklyn With Love partnered with sustainability advocates and local food entrepreneurs to develop a hands-on initiative that blended cultural preservation with real impact:
Local chefs led a grocery shopping experiences and live cooking demos, teaching families how to create nutritious, sustainable meals using ingredients from Brooklyn’s neighborhood markets.
The experience was documented for Episode 4 of From Brooklyn With Love, shifting the series from storytelling to direct action while elevating local businesses shaping the borough’s food landscape.
The initiative provided 300 families at P.S. 399 with food stipends, recipes, and cooking classes, while also driving a 15% increase in traffic to participating small food businesses—reinforcing the link between cultural preservation and community investment.
Results: From Content to Community Investment
300 families supported with food resources and education.
15% increase in traffic to featured local businesses, strengthening Brooklyn’s food ecosystem.
20% increase in Brooklyn Nets’ social impact brand mentions across local and regional media.
Established a sustainable model for future food security initiatives in Brooklyn.
By shifting From Brooklyn With Love from a digital campaign into a real community investment, the Brooklyn Nets didn’t just spotlight local businesses—they helped sustain them. The result? A stronger, more authentic connection between the brand and the people they serve.
From Brooklyn With Love host Ally Love with Calvin Eng, owner and Chef at Bonnie's
Funders food pantry inside partner schools
P.S. 399 parent on a shopping trip with Chef Christa and our partners Stop & Shop.
From Brooklyn With Love episode two at Puerto Viejo
reach me
While my primary focus is commercial advertising, my expertise has been applied to a range of creative projects and my skill set is always evolving.