Why culture? Because culture shapes people and people drive business.
Culture
WORK ˅
strategy
My approach does not fit neatly in any box because it is human-focused. As with humans, most of the work I am called to do is complex. When I work with brands, there are always obvious things that we could do. But pushing past the obvious is where you find the magic. The push isn't about being trendy or controversial. It's about making deeper connections to get to the most essential thing.
I specialize in uncovering human truths about underestimated audiences—the communities brands overlook but can’t afford to ignore.
Nutrafol: Keep Growing
Brooklyn Nets: From Brooklyn With Love
University of Rochester: For All By All
American Express: Founders of Change
Researcher
Our stories matter. How they’re told matters even more.
As an ethnographic researcher, my work is connecting to humans, decoding culture and using those insights to reshape narratives with clarity. Finding new ways in through a cultural aha moment is my absolute favorite thing!
Nike: Hair Dynamics In Sport
New York Lottery: New Yorkers Through Six Lenses
Mellon Foundation: Building Equity Initiative
speaker
I speak on why culture should drive strategy, not follow it. I’ve led workshops and guest lectures for some pretty smart rooms—and they keep inviting me back. If you’re ready for a conversation that challenges how you see consumers, let’s talk.
GO DEEPER
Where I’ve Talked Culture & Strategy Hofstra University
The University of Rochester
Barnard College @Columbia University D&AD
For information about having me speak at your event, reach out to see if I would be a good fit. Please note that I am fully booked through spring and am now accepting invitations for Summer/Fall 2025. Thank you.
history
I grew up reading Shakespeare and Toni Morrison. Opera at Lincoln Center on Saturdays, and six-hour Baptist church services on Sundays. My perspective is shaped by many influences, driven by a deep curiosity about where human experiences intersect.
Reach me
While my primary focus is commercial advertising, my expertise has been applied to a range of creative projects and my skill set is always evolving.